Privacy policy

Privacy Policy – Sarah & Eve London

Sarah & Eve London operates this store and website. This Privacy Policy, also referred to as a Personal Data Collection Statement, is intended to inform you about how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our website.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

We collect, store, and process different categories of personal information depending on your interaction with us:

  • From Visitors: IP address, browser type, network connection, or other unique device identifiers.

  • From Users: Username, account password, full name, email address, billing address, delivery address, payment information, and telephone number.

  • From Contacts: Full name, email address, and any other data you provide via our contact forms or customer support inquiries.

Note: Mandatory personal data is required to provide access to our website, deliver products, or respond to communications.

2. Personal Information Sources

We collect personal information from the following sources:

  • Directly from you: When you create an account, make a purchase, or communicate with us.

  • Automatically: From your device when you visit our website, through the use of cookies and similar technologies.

  • Third Parties: From our service providers, marketing partners, and Shopify.

3. How We Use Your Personal Information

We may use your personal data for the following purposes:

  • Service Delivery: To manage and fulfill orders, facilitate billing and payment, and manage your registered account.

  • Personalization & Improvement: To identify your preferences and behavior to personalize your shopping experience and improve our website functionality.

  • Research & Development: To test, research, and support product development through data analysis.

  • Communication: For customer service inquiries and non-marketing communications such as order confirmations and dispatch notifications.

  • Security & Fraud Prevention: To maintain data integrity, secure our services, and prevent fraudulent or malicious activity.

  • Legal Reasons: For legal proceedings or as required by regulatory authorities and government agencies.

4. How We Disclose Personal Information

We may disclose your personal data to the following transferees:

  • Internal Personnel: Our employees, officers, and subsidiaries.

  • Service Providers: Shopify (for IT and order management), payment processors, and other administrative or cloud storage providers.

  • Suppliers: To facilitate the dispatch of products from our international shipping house to your door.

  • Advisors: Our insurers, bankers, and professional legal, financial, or accounting advisors.

  • Legal & Corporate Requirements: As required by law, for fraud protection, or in the context of negotiations for a merger or sale of company assets.

5. Relationship with Shopify

Our Services are hosted by Shopify. Shopify processes your personal information to provide and improve their platform. Information you submit will be transmitted to and shared with Shopify and relevant third parties, potentially located in countries other than where you reside, in order to fulfill your orders.

6. Cookie Statement

A cookie is a small data file sent to your device to recognize you and remember your preferences.

  • Strictly Necessary Cookies: Essential for moving around the website and using features like shopping carts or electronic payments.

  • Functionality Cookies: Used to recognize you when you return and remember choices like language or settings.

  • Tracking/Advertising Cookies: Collect information about your browsing behavior to show relevant advertisements and measure campaign effectiveness.

Note: You can refuse cookies by adjusting your browser settings, though this may affect your experience on our website.

7. Security and Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or to fulfill contractual and legal obligations. Data is destroyed or de-identified at the end of this retention period. While we implement measures to maintain the security of your data, no system is perfectly secure.

8. Your Rights and Choices

In accordance with applicable regulations, you have the following rights:

  • Right to Access: You may request a copy of the personal data we hold about you.

  • Right to Correction: You may request that we correct any inaccurate or incomplete personal data.

  • Direct Marketing Opt-out: We only use your data for marketing with your consent. You can ask us to stop at any time by selecting "unsubscribe" in our emails or contacting our support team.

9. Contact Us

Should you have any questions about our privacy practices or this policy, or if you would like to exercise your rights to access or correct your data, please contact us at:

Email: support@sarahevelondon.co.uk

For the purpose of applicable data protection laws, we are the data controller of your personal information.